This video discusses options to get your book published. Authors need to understand each of these options to make the best decision. Before, there was only one route to getting a book published, but now you can self-publish, using print on demand, or ebooks, you can also publish into new platforms such as the kindle, the iPad, and or other ebook readers. Aside from the knowing all publishing options, authors should always use social media marketing and promotion to prepare the book's launch and sustain sales over time while building a following for the launch of future products.